How We Understand Energy – The Audience Project

April 25, 2012

By Matt Palmer

Do you know where the energy you use everyday comes from? What are the main fuel sources used to create the electricity that comes into your home? Where does the gasoline for your car come from? If you use mass transit, is it powered by natural gas, wind, diesel or bio-diesel? What about the food you eat, do you know what fuel sources were used in its production? How much water was used in the production of your electricity, and food? Some people may know all the answers to these question, and other may not have a clue. Being better informed about how energy impacts our lives will guide us in making rational and pragmatic decisions for the future.

In order that we all might benefit from a greater understanding of these issues, I am launching the first sub-project of “Unintended Consequences” called “How We Understand Energy: The Audience Project”. This will be an ongoing interview process over the next year.

The goal of “How We Understand Energy: The Audience Project” is to interview a diversity of people and asking them questions to determine how they understand the energy issues facing humanity. The questions are designed to tap into the values people hold, their assumptions, knowledge and worldview on energy issues. People incorporate their core values into their thinking about themselves, their community, and their political and environmental responsibilities, so understanding these values, assumptions along with gauging the general public’s knowledge base as it relates to energy issues, and then sharing these conversations, will help to broaden overall understanding.

 The interviews will be conducted one on one in some sort of public setting like a park or mall. There will be approximately ten key questions, with potential for follow-up questions by the interviewer based on the answers given to the questions. The interviews will be edited into multiple short films and posted on the Intentional Media You Tube channel and on this blog.

There will then be an open call for anyone to submit written, or preferably video responses to the same questions, thereby building a library featuring a variety of worldviews.

If you are interested in participating in these interviews, and willing to have the finished interviews posted on You Tube, please contact me at If you do not live in Calgary, but would still like to participate, contact me and we can walk through videotaping yourself and submitting it to me.

This will be a valuable tool to help all of us gain greater perspective on the complexity of the energy issues facing us.


About Unintended Consequences Documentary Project

I'm Producing and directing a multi-platform documentary project on global energy called "Unintended Consequences".
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