The Keystone XL Pipeline: Trapped in Silly Season | Susan on the Soapbox

The Keystone XL Pipeline: Trapped in Silly Season | Susan on the Soapbox.

By Matt Palmer

I just discovered this blog from the link above through my sister. I think this post about the Keystone Pipeline is insightful and instructive.

There are some interesting elements at play in this whole scenario. Having a government defend a specific industry, as they have been doing with oil sands is tricky, for both sides. This is particularly true when government tactics involve painting opposition groups as radical. It’s akin to thinking that poking a stick in a hornets nest will either calm the hornets or make them go away.

Secondly, the energy industry is behind the eight ball when it comes to delivering messaging, and this is where “susanonthesoapbox” has it right, that graphs and charts won’t win hearts and minds. The science and numbers are important, but only if people understand what you are doing in the first place. I would suggest that many people, including policy makers, don’t understand where their energy comes from, or how energy systems work.

Part of the solution I believe is reframing the energy narrative in a way that increases literacy on key issues and builds capacity for people, communities, and Nations to make informed choices that acknowledge the trade offs of the various scenarios.

About Unintended Consequences Documentary Project

I'm Producing and directing a multi-platform documentary project on global energy called "Unintended Consequences".
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