March 21, 2014
By: Matt Palmer
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After months of silence on the blog, I am back! As many of you know it has been a long journey to launch this documentary project. Like they say (“they” are pretty wise sometimes) anything worthwhile doing, is often hard. This has been hard, and there are more challenges to come for sure – like securing the rest of the funding, but, there is lots of light, lots of great things happening. Lots of opportunity to make positive social impact.
A passion to tell a fascinating and important story keeps me going, and in this moment that story is energy. Energy is the most important story of our time. How we deal with issues around the nexus of food, water and energy will drive our future, and these three issues interconnect. The current narrative about energy in the media does not serve us well. The energy narrative is polarized, laden with inaccuracies, and leading to feelings of despondency, hopelessness and a sense of powerlessness among the general population. In fact, we are the solution.
Our documentary project aims to reframe the current narrative and show that hope is a renewable resource. We face grand challenges globally, but with every grand challenge comes a grand solutions. To see these solutions, to discover them, we need to break down the current polarization. The only way to do this is for each of us to become vulnerable. As the esteemed Dr Brene Brown says, “Vulnerability is the birthplace of creativity, change, and innovation.” (see my blog post about her here)
So, after many years pushing to make our documentary about the future of the global energy system a reality, we are excited to launch the first version of our website. Ron Thiele from Xpan Interactive is one of the great people I have met over the past few years to talk about my project. Ron understood the idea immediately, and understood our need to have something tangible to show to potential sponsors and investors.
We are truly grateful to the amazing team at Xpan for their dedication, and excitement about this project. And, (shameless plug) they are a wonderful group to work with. The professionalism from the first meeting, detailed plans, personal explanations make us excited. Like many people, I work with a lot of service companies over time, and you can tell the exceptional ones immediately, and Xpan is one of them. So thanks to the Xpan Team.
The design for the new website comes from a desire to create something that is visual, dynamic and intuitive. This first version is but a taste the future site. We aim to create a website that will be rich in video and visual content, and inspiring to the user. The audience will eventually be able to watch lots of great documentaries about energy, content that we create from around the world, and they will be able to participate in the conversation through user generated content. Users will be able to download open source videos from the documentaries to create their own stories and viewpoints on energy and repost to our website and other social media sites.
So here is the initial site. (www.unintendedconsequencesfilm.com) Use the scroll to go down the page, kind of a neat feature. You can navigate around to read about the documentary including the feature film, the website, the educational programs, and phase two, the television series. If you or your company would be interested in sponsoring or investing in this project, go to the bottom of the landing page and fill out the form – Join the Cause. You can also contact me through the blog.
Please also feel free to share feedback and ideas. (this is me being vulnerable) We can’t cover everything on this subject, but we are focused on telling the best story possible, and that is an evolutionary process.
If you would like to write a guest blog, please contact us!